This postcard is about as typical as they get. It is a standard/chrome postcard of the Don Keys Motel in Coal Grove, Ohio. Standard refers to the size, about 3.5 x 5.5 inches, and chrome refers to the photography method. The photos on these cards were typically made with Kodachrome or Ektachrome 35mm film. I've seen standard/chromes as early as 1939, but they typically range from the 1950s to the early 1980s in the USA.
There is a message on the back of this card. It is a thank you note signed by Don Keys himself, sent to some recent customers from Minnesota. It doubles nicely as a bit of motel advertisement. It is postmarked in Ironton, Ohio (just across the river from Ashland, Kentucky) and dated Dec 3, 1969.
I checked online (for a couple of mins) and could find no evidece that this motel still exists. If it does they don't seem to have a website. If anyone knows for sure, let me know.